Design that solves problems —and carries an attitude.
Logo and identity systems, presentation decks, posters and collateral, brand refreshes. We don’t design from templates — every deliverable starts with understanding your business.
- Logos
- Identity systems
- Brand guidelines
- Pitch decks
- Posters
- Packaging
- Exhibition boards
- Collateral
- Social & campaign visuals
APhilosophy
Logic builds the system.Emotion gives it warmth.
We start from your brand’s positioning, distil its keywords and visual tone, and turn them into a systematic, recognisable design language — then carry it through to every touchpoint.
- 01Logic
- Grids, proportions and rules make a design reusable — and let it last.
- 02Emotion
- The mood of colour, type and form is what makes a brand stay in mind.
BThe mark
Wind over thunder:increase.
The mark comes from the hexagram Yi, “increase”.
In the hexagram Yi, wind sits above and thunder below — the wind band at the top of the mark and the thunder band at its base. Wind and thunder strengthen each other, hence “increase”: good for our clients, good for us. Take the five layers apart and each stands on its own; put them together and they form one whole.
- 10 × 10 grid · 1G = 11
- Centre axes
- 30° roof lines
- Construction circles
#0B57E5#7CAAF5#CADCF9
04Brand system
- 01Construction grid 110 × 11010 × 10 · 1G = 11
- 02Primary blue gradient#0B57E5 → #CADCF9
- 03Supporting graphicsDrawn from the wind and thunder bands of the mark
- 04Isometric line illustrations30° isometric · the mark always upright, never distorted
CServices
From a single mark to a whole brand.
Logo & identity systems
Mark, wordmark, colour and grid rules — organised into an identity system built for the long run.
Decks & pitch visuals
Decks for pitches, reports and bids: we sort out the story first, then the layouts and charts.
Posters, packaging & collateral
Posters, packaging, exhibition boards and social visuals, all speaking the same brand language.
Brand refresh
For brands that already exist: keep the recognition you’ve built, and fix what has drifted.
DProcess
Four steps, starting with understanding.
Understand the business
First we get to know your business, your audience and your market — and what this design actually needs to solve.
Define keywords & visual tone
We distil keywords from your positioning and set a direction for colour, type and form — and agree on it with you before designing.
Design the system
The direction becomes a reusable set of rules: mark, grid, colour, type and layout that work as one.
Deliver
Source files & usage guidelines included
Applied to every touchpoint you need, and handed over with source files and usage guidelines — so it stays consistent after we’re done.
ENaming × Design
Need a name first?
Mingcheng takes care of the name, Wenshuo Design the visuals — and one name grows into a whole brand.
Visit MingchengHave a brand that deservesto be taken seriously?
Tell us about your business and the problem you want to solve. We’ll start from there.
Colophon
Wenshuo Design is the brand design service of Changsha Wenshuo Technology Co., Ltd.
- Operated by
- Changsha Wenshuo Technology Co., Ltd.
- Typefaces
- Inter · Geist Mono · Swei B2 Sans SC
- Colour
- #0B57E5 → #7CAAF5 → #CADCF9
- Grid
- 12-column layout · 110 × 110 mark grid